Portoflio Content

Three pieces of work that I included in my portfolio: Newsweek Magazine, Nescafe Ads, and my Job Interview Booklet.

The news week magazine was done in groups of two. Michelle Rawlings, my partner, and I chose Newsweek magazine. The cover of the magazine is an iPhone sine the main story in the magazine talks about a phenomenon about America’s economy and how the economy has ‘Killer apps’.
The colours of the magazine needed to be calming and the layout needed to be simple and organized. The target audience of Newsweek magazine is from 25-55 so it needed to be toned down a little.
The next major project I included expresses what I like to do. They are characters for an ad for coffee. This project was perfect for me as it included to of my favourite things: Coffee & Drawing. We had to pick a product that we wanted to sell and since I’m an avid coffee drinker the choice was obvious for me.
The characters represent different age groups as coffee is a world wide drink and doesn’t have a specific target audience. These ads are bus shelter ads. All the ads differ from each other to show that everyone has a different expression and reaction to their own cup of joe.
I decided to make them exaggerated and humorous as both of those elements are memorable and effective. The whole concept of my ads is “This coffee will blow your mind.” That’s why every character has something erupting from their heads. I find that humour is one of the most effective ways to sell something. When I see an ad I often ignore it, unless it makes me laugh, because then I go around telling people about something funny I saw.
The coffee cup is the only other focal point besides the exploding heads, as I want to emphasize Nescafe. I kept the cup red in every ad for a sense of unity.
A more simple and organized assignment I did was for my Job Readiness class where we needed to create a job strategy booklet in order to prepare for future interviews. I kept the entire theme of the assignment simple. Since the book talks about how I will be preparing, and also talks about the company, I kept the cover neutral.
The company I designed for was eeDesign in Richmond Hill. I kept the layout simple and effective making it easy to read and made sure it didn’t look like a wall of words on every page. Since there we’re a lot of pages I didn’t put too much info on one page and I included some images.
ee spread 1 ee spread 2

Principles of UI Design

Structure – Xbox Dashboard


The Xbox 360 Home dashboard is a simple, effective and clear user interface. It starts off on the home page which gives you the option to immediately play the game inserted into the Xbox. On the main page there are also promotions and new Xbox 360 game updates and ad-on’s which is useful for most gamers. The search bar at the top is straight forward and gives you a new interface for each topic allowing you to do other things on the Xbox like watch movies or download music. You can also change the theme of your dashboard for something that suits you better, mine for example is a horror theme so on every interface, there are zombies.

Simplicity – Listverse


Listverse has a layout that makes browsing fun and easy. Everyday a new list is added and it is the first list at the top of the website. Every list after goes in order by date. Each list has a different colour category to make it easier to figure out what the list includes. The navigation also has all the lists categorized making it a great way to find lists on topic of interest. Above the first list, you can browse the lists by picture and title or you can scroll down and read a small intro of each list to get a better understanding of the lists.

Visibility – Screemers


Screemers isn’t a website you would see everyday, but when you do need to visit the website, they make it a rather easy thing to do. Since there are only two locations, they ask which location you’re planning on visiting. They keep the scary theme by sticking to dark colours and red. After deciding which location to choose they guide to timetable of hours of operation and dates which is probably the reason you are on the website.

Feedback – League of Legends


League of legends is a free video game that involves two teams of five or three to battle on maps in order to destroy the enemies nexus. There are over 100 champions to choose from and each champion requires skill to master. In order to master the champions though you must understand their 4 skills. The skills are used by pressing the Q, W, E, and R buttons. By clicking these buttons, a blue highlighted area will show you how far your skill can travel or the size of the skills ability. You can read the skills by hovering over them which also shows the skills radius and explains the skills details. In order to be good at the game, you need to pay attention to your skills,  including how much mana or energy they cost to use and the cool downs, all of which is displayed upon activating the skills. The game’s interface is so easy and exciting to get used to, making league of legends one of the most played video games in the world.

Reuse – FL Studio


To somebody who like’s to play with sound, FL Studio is a program that allows you to create your own music by mixing and grouping sounds together. The options are endless. With updates every year or so, the options almost feel unlimited. You can make a song one one way and the next time you use FL Studio you can make a new song in a complete different manner. The colours are quite dull which is actually a good thing if you’ll be staring at this interface for long amounts of time. It has no strain on your eyes but still colour codes specific things making it easier to remember what those buttons do.

Tolerance – InDesign


InDesign is a perfect example of a user interface that displays tolerance. InDesign literally stops you from printing something that has errors. The window is called preflight and it makes sure you have no spelling errors or overflow text. It also makes sure that all your links are working so that when you go to print, the pictures show up in the right resolution. Errors like this are critical for designers as it can cost them very high amounts of money to fix. The preflight walks you through where the errors are by describing the page they are on, or you could click them to see the error immediately.

Website Mock Up

For this assignment, our professor had us pick poorly designed website so we could remake them in a more professional way. I chose the website http://www.hakimoptical.ca/.

I wanted to keep the same colour theme but I wanted to tone it down.

I didn’t like the images used in the original website as they don’t all relate. I think one image is more effective than images that are awkwardly scattered.

I used some blue and actually changed the woman’s glasses frame from purple to blue to make it compliment better. The red in the headings under the picture echo the logo. The orange is used throughout the layout.

Finally, I added some of the features from the original site to the redo version (like the handicapped notice). I also added a faded picture in the background which I’m a little fishy about so I don’t know if that will be permanent. This is my mock up so far and I’ll be getting feedback soon, so look forward to some changes.


Audi Website Assignment

For this assignment, my professor asked me take the in class Audi website assignment and make an alternate darker version of it.

I started off by changing the red header fonts to orange, I also changed the body copy type from Helvetica Light to Plantagenet Cherokee.

By giving the website a carbon fiber background, I can make the website look darker while keeping the car theme in mind.

Since I feel like the background is still too light, I duplicate the carbon fiber layer and change the layer from Regular to Multiply. This darkens the image but keeps the texture.

Finally, I changed the light car picture to a darker one to suit the whole atmosphere. I also added an outer glow the whichever tab was selected.